In-image ad network GumGum has raised $7 million in new funding from NEA with GRP and First Round Capital participating in the round. This brings GumGum’s total funding to $11 million.
Since GumGum was founded, it set off a burst of wind in the field of Internet advertising. It is the first to embed ads into the image. This way of in-image ad is to add floating text, banners or flash these interactive forms on the surface of the pictures to present the ad content. For advertisers, GumGum’s unique picture identification and location technologies can help them more effectively target consumer groups. Let’s see an in-image ad picture:
How does GumGum profit? GumGum first reached an agreement with picture publisher to allow GumGum to use their image and open up advertising. Then GumGum further to sell these advertising spaces on these images to the interested advertisers. The next thing is similar to the common practice of the Internet advertising industry, GumGum and picture publisher share the revenue generated by browse and click on the ads.
Currently, GumGum’s monthly unique visitors has reached 110 million, monthly in-image ads processing has reached billions. GumGum advertising clicking rate has reached 20 times of the traditional ad clicking rate.
via TC
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