Blekko add Facebook comments in the search results

April 27, according to media reported, since launched Blekko search engine in November 2010, has been working to clear the rubbish from the contents of the search results. The manual screening of the search engine has two special-type points: edit search results manually and use slash labels for easy classification. March this year when the Blekko announced that it has banned more than 1 million junk domain names. Blekko uses a new algorithm called AdSpam to check the quality of site content and includes the type of ad, to determine the low-quality content. Those sites which were not approved have been excluded from the search results. This is good news for any searcher.

Whether Blekko can compete with Google long-term, it remains to be seen. Google has stalled on the king position for some time, but at the same time, Blekko took some necessary actions to make the search more comfortable, less the number of garbage. Search needs a new action. The Blekko today further forced, announced that integrated the Facebook comments into its search results pages.

Given Facebook news source is extremely popular link sharing, news updates and social comment, and Facebook Connect now is almost all over the web, Blekko cooperates with social networking is clearly a reasonable move. And it will bring Blekko some socialization elements which it lacks.

Mode of operation

It is easy to use Blekko’s Facebook Integration: You simply connect your Facebook account to Blekko home page, and then start a normal search. But the main difference is that, although when you enter such as the “TechCrunch” to the search bar, you get the same search results, but now, your Facebook news source where all mentioned TechCrunch will appear on the page right sidebar.

You can also use the slash tag (“/ Facebook”) in the Blekko search box, the search engine will display the comments results from your Facebook and your friends. On the right-hand column of the page, above the results of the Facebook comments there is a writing box, you can post anything from here directly to your wall.

Search needs socialization

Even if only to reduce the amount of spam, Blekko search has done quite well, why it integrated Facebook? Blekko CEO Rich Skrenta said: “Web is becoming increasingly social, search also must become more social.” He said the integration directly introduced the social mapping and social comment to the search results page. Because for you, your friends’ comments are as important as any expert’s advice. ”

An industry tried the new feature and said: Although the views of our friends may not really better than expert opinions, but the tide of society has inevitably come. You’re not involved, is to be knocked out. I do have a friend very understanding pizza, so if I use Blekko to search pizzeria, which may be enhanced search results of Blekko. And then from the other side, for something more unusual, such as “the transformation research of neuroscience “, the search results may be less likely to get anything benefits from the Facebook integration. Unless I just have a friend in the medical school study neuroscience.

But in any case, integrated Facebook was a smart move, especially since earlier this year, Blekko has begun used the Facebook “like” content in its search parameters. Users with a Facebook account to log on to Blekko can see whether their Facebook friends have “like” a particular search results. Users can also choose to look at the search results which have been “like” by their friends. At first glance, this idea seems very strange, but if your friends are also using Blekko, and they often press the “like” button, this feature would be very useful.

Future Development

This search engine now has indexed about 3.5 billion URLs, compared with Bing and Google (both over 15 billion), the figure a bit small. Obviously, there is a little problem, because Blekko is a very thorough spam blocker, the sites which stopped outside, some may just look like spam, but in fact are not.

On the positive side, Skrenta said Blekko since it was launched in November last year, traffic was growing every month. The site had 575,000 unique IP visitors last month. He said that these were real growth, Blekko did not consider paid traffic, search engine optimization, Facebook virus circulation and so on.

Blekko become more society efforts worthy of praise, may be its integration with Twitter is inevitable move. Now you can use Twitter slash tags to search Twitter content (via Twitter’s API). While it does not have any action, but Skrenta said that he was considering the social search integration of Twitter.