Google will send targeted advertising based on phone serial number

Google’s slogan is “advertising in right location is not advertising, but information.” Google is preparing to launch targeted mobile advertising, that is based on the users’ mobile phone serial number, display targeted ads in its client program. This means that Joe Smith and John Doe will see different advertisements when using the same client software.

In the computer and mobile phone version of the site, generally use of Cookie technology to achieve targeted ads. Google says mobile site targeted ads will still use the traditional techniques.

Google’s latest plan, is in some iOS and Android client software, according to the serial number of mobile phone to send targeted ads, is different with the changed IP of computer, each phone has a cell phone serial number or phone number, on behalf of a specific user. So far, the fear of privacy controversy, Google did not dare to act rashly to play the role of the serial number. However, with the number of competitors began to try, Google is unwilling to give up this opportunity.

A Google spokesman said to the U.S. media, “Over time, in the phone targeted advertising, the number will be displayed cap, spam blocking, improve click-through rate, and display ads based on user interest, all this will allow Google Introduction of the most useful cell phone software built-in ads, which users, advertisers and mobile software developers will benefit. ”

In this process, Google will be “anonymous ID “, that is the serial number information will not be linked to the user’s real name. Google said in the relevant Products, “mobile phone serial number is static, generally can not be changed, Google will bound the serial number to an anonymous ID number to protect user privacy.” Google collected personal preference information, entirely from the users of the mobile phone software operation and use.

For users, Google will provide relevant options, the user can stop Google collecting client information. Currently in the configuration options of Google’s Search Client and Android Appstore, users can already set.

Analysts believe that for advertisers, mobile phone serial number-based data acquisition and advertising sent, will greatly improve the effect of mobile phone marketing programs.